I collaborated with 9Tailors on their advertising campaign called “Women Who Mean Business” to celebrate Women’s History Month.
Social Media Results
Through the photography and behind the scenes videography that my team and I created, we achieved the following results:
- 510% more likes on Instagram
- 6x normal commenting engagement
- Over 35,000 impressions via Instagram reels and stories, Facebook, and email
- Dozens of personal message to both myself and the client about what an incredible project this was!
9 Tailors is a custom clothing company for men and women based in Boston, MA. I personally own two blazers from 9 Tailors. They are my favorite pieces in my wardrobe!
The goal of the Trailblazers campaign is to highlight 9 Tailors female powerhouses in business. Through photographs, behind the scenes videos, written pieces, and a collaborative e-commerce sale, 9 Tailors aims to showcase women in industries that have been affected by the pandemic. These industries include photography, personal training, psychology, chef, and tailor.
“We share stories of passion and purpose, and learn how navigating uncharted waters can bring about a stronger new normal. These women mean business, and we’re honored to share their stories.”– 9 Tailors
Danielle served for eight years in the U.S, Air Force prior to diving into Thai Boxing where she trained and competed at a semi-professional level.
“I decided to go back to school to study Exercise Science to learn more about the human body, with the goal of helping others achieve their highest physical and mental potential through fitness and rehabilitation services.”
“I appreciate and revere women that don’t “go along to get along” and stand for their beliefs and live their truths. Without listing everyone, my life is surrounded and inspired by these women. Anecdotally, my dogs have been named after Edith Windsor and RBG.”
“I was terrible at it when I started, no formal education, no strong advanced culinary background, I nearly drowned. I kept at it, sought out positions and chefs that I thought might begin to fill in that lack of experience and eventually prepare me for what would become my life.”
“I absolutely love being a researcher and a scholar. In what other profession do you get paid to sit and think about the problems in the world that you are interested in tackling? Being able to connect my lived experiences as a Black queer woman into my scholarship is an absolute joy.”
Click here to view 9 Tailors’ “Women Mean Business” campaign