Behind the Scenes

Atlas Venture

Atlas partners with the world’s best life science entrepreneurs and so we captured all content over three days , two in their office in Cambridge, MA and one at one of their partner labs. Atlas Venture needed a set of images and videos for the launch of their new website and I am so thrilled …

Atlas Venture Check out this project

Livability Magazine

I’ve lived in Quincy, MA for my entire life. It was a joy to be able to photograph so many incredible people and establishments to feature for Livability! Special thanks to all of the awesome people that helped put this together, and for the wonderful people I got to meet and reconnect with: Tim Cahill, …

Livability Magazine Check out this project

boston editorial fashion photographer nicole loeb

Fashion photography for Baby and children’s clothing brand, Little Lentil

Boston Fashion Photographer and Kids Editorial Photographer for Little Lentil photographed by Nicole Loeb

I loved photographing this two-day shoot for Little Lentil, a children’s clothing brand that creates adorable, organic and sustainable clothes. Their mission is to provide parents with high-quality, comfortable apparel that not only looks great but also is good for the world. I’m no stranger to photographing kids and babies, so here’s what I knew …

Fashion photography for Baby and children’s clothing brand, Little Lentil Check out this project

Alex Honnold, first rock climber to free solo El Capitan – Boston fitness photographer

Boston Fitness Photographer Nicole Loeb photographs Alex Honnold at Brooklyn Boulders - Free Solo rock climber El Capitan in Yosemite

Alex Honnold, a professional climber (and real life Spiderman), completed the historic El Capitan climb without any safety gear or even ropes. Considered the most dangerous free-solo ascent ever, it was amazing talking to him about how he pre-visualized each step, each rock, each hand hold, and each breath. If you haven’t seen the film, …

Alex Honnold, first rock climber to free solo El Capitan – Boston fitness photographer Check out this project