Armed with permission of full creative freedom from the CEO of the brand during the pandemic, I produced, photographed, and directed this shoot with a slim crew of myself and my assistant only.
The brand is an organic, natural & sustainable baby clothing line. 100% G.O.T.S Certified. The brand wanted me to create images that were playful, fresh, and authentic.
I casted all models virtually. All are non-professional talent from real families – my friends and neighbors, and sourced a location from my local contacts within the Boston area. I casted talent with diversity in mind. All babies and toddlers were my friend’s adorably rambunctious children.
I location scouted homes in Boston for a neutral palette that would complement the organic nature of the clothing. I styled simple props to add character to the space.