What comes to mind when you hear the words fitness and branding in the same sentence? For A Healthy Balance, we wanted to show the team’s approachability and showcase the team working with their real clients.
We wanted to stay a way from bodybuilders or an athlete with rock-hard abs. Yes, those are both staples of any great brand image for a gym, but there is so much more that goes into creating memorable marketing campaigns. A Healthy Balance is a female-owned, community-first company, and we wanted to make sure that their Boston Gym photography reflected that!